once upon a time

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Established - 1995

As people from the heaven-like Aegean Riviera, we prioritize connecting with nature, having conversations, living through peace and harmony - with a side of spontaneity. We hope to reflect our culture of peace of mind through our relaxing colors, as well as the flow of miracles through effortlessly comfortable fabric.

We seek to have your stories in our stitches, for one piece to hold many memories. Even when things don’t go your way, we hope to make you feel a little better, and inspire you to believe that spring is just around the corner. Sometimes, all we need is the peace of a true friend who’s there no matter what, and we aspire to be one of those.

A Storyteller is the one for long night conversations in the kitchen without judgement or early morning coffee talks. An old movie night with pizza and wine or a night out with spicy cocktails and olives. Storytellers hit the roads early in the morning or book a last minute flight at night to travel somewhere they’ve never been.

Storytellers love to reunite with their soulmates after a long time, because they don’t believe in coincidences. They believe in alignment, the law of attraction; the universe doing its magic. A storyteller will open up at after-hours sunset drinks, and might not want to go home until the morning. They are too busy dancing or chatting. Storytellers love being intimate with whom they love.

Storytellers like some vintage and oldies goldies; but also fresh fruits, clean sheets, newly washed hair, first days of summer, fresh snow powder, fresh baked cookies, watching sunrise, starting a new season, packages at the door, new beginnings, and writing new, unique stories every sunrise.

Storytellers; knows the power of sharing stories, yet believes in leaving stories open-ended for them to continue as long as the time goes ;

Storytellers are every one of us. We are all Storytellers. Inspired forever by each other’s stories. And our clothes stand in front of us; they tell our stories before we begin.

The Paramount Theatre:
lighting up Boston

Even though basic at first glance, each piece goes through weeks or months of thoughtful work on color, fabric, and fit. The joy of seeing a person happy in something we’ve made is beyond value. While we pour in all this passion and excitement, we enjoy writing this story — because staying in the present is the real gratitude.

The identity of our brand is not based on just one story; it's built from all of our stories. We are all made up of our own stories, in fact, of our families and the society as well. If we can make those stories a little better, that is the greatest happiness.